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Still Finishing First
In the fall of 2009, Downhole Products (DHP) launched its Zero Fail campaign with the message of delivering dependability as promised. The campaign focuses on the company's commitment to never accept failure and its dedication to provide better tools that deliver premium performance.
An ad in the campaign featuring Spir-o-lizer and BladeRunner products highlights one of the company's goals — "Always Finish First" — and includes an image of World Superbike Champion Moto GP Rider #5 Colin Edwards. The image, provided by Tech3 Racing, may not strike a chord with the casual observer, but it does with those who know how the worldwide leader in downhole products began from humble beginnings in a small motorcycle shop in Aberdeen.
The Beginning
DHP founders Bill Barron and Ian Kirk were hardly ever strangers. Growing up in the same neighborhood in Aberdeen, the men have been friends since they were seven years old.
Motorcycles have been part of their lives since graduating high school when both men bought their first bikes and a lifelong hobby was born. While Ian pursued his degree in Mechanical Engineering, Bill went to work with a drill crew in the Northern North Sea, becoming a fully qualified cementer and tool hand, installing more than 200 liner hanger systems throughout Europe. After obtaining his degree, Ian opened a motorcycle shop where his specialty was performance engineering. While working to perfect a supercharger system, Ian met and befriended Colin Edwards, Sr., also a motorbike enthusiast and the father of two-time world champion rider Colin Edwards.
In 1994, Bill, Ian and a third partner established Downhole Products, operating from the offices of Ian Kirk Engineering in Peterculter, Aberdeen, locally known as Ian's motorbike shop. With just a 4'x4' section of floor space for the new company, the partners shared a single desk and computer in a small upstairs room of the facility. The situation did not stay that way for long.
Growth
After the successful deployment of the company's first Spir-o-lizer centralizer on a world-record shallow extended reach well, news began to travel fast about the company, and soon product orders overwhelmed their niche in the motorcycle shop. Four weeks later, Ian took steps to offload the motorcycle business, moving some 60 motorbikes, and DHP established itself as a quality oilfield product supplier.
Eighteen months later, the company moved to their present Aberdeen facility at Portlethen and it has not slowed down since.
In April 2008, Varel International Energy Services (VIES) acquired DHP, establishing the former owners as executives in the company. And in June 2008, DHP was the recipient of The Queen's Award for Enterprise International Trade Winners, receiving the award at Buckingham Palace from Queen Elizabeth. DHP continues to produce its expertly engineered, globally deployed completion equipment and has enjoyed tremendous success in performances throughout a spectrum of applications.
Continuing to Finish First
Through all of the successes of the company, Bill and Ian still remain strong to their roots. The friends continue to visit Colin Edwards, Sr., and show their support of "Young Colin" through attendance at Moto GP racing events around the world. Their commitment to their products and customers continues to be unwavering and shows through the company's 15 years of continued success.
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